In December 2023, the Singapore Red Cross (SRC) spread the joy of giving through its annual Festive Gift-Wrapping fundraising initiative across four shopping malls Velocity@Novena Square, United Square, KINEX, and Chinatown Point, which magnanimously sponsored the venues. 

Spearheaded by Volunteer Leaders Ho Wan Loo, Sumika Gurung, Stefan Zhao and Narendra Bapu, the Festive Gift-Wrapping fundraiser rallied the support of more than 300 SRC volunteers, raising more than $18,500 for SRC's local humanitarian efforts. The proceeds will be channelled to putting food on the table for families struggling economically, providing medical chaperones and transportation to the elderly and persons with disabilities, providing tuition, mentorship, enrichment and excursions to children, and caring for persons with disabilities.

Donors lent their benevolent support to the fundraiser through a pay-as-you-wish model as they had their gifts wrapped, with a minimum contribution of $1. The fundraiser also provided a platform for donors to purchase exclusive SRC merchandise. 

The Festive Gift Wrapping initiative exemplified the power of humanity, as sponsors, newly-minted and seasoned volunteers from all walks of life, employees, families and generous donors banded together in solidarity to uplift the lives of the vulnerable in our midst.