For over three decades, Mrs Genevieve Peggy Jeffs has devoted herself wholeheartedly to organising fundraising events for the Singapore Red Cross (SRC), raising over $4.7 million for the SRC's local and international humanitarian programmes over the years. Her steadfast contributions to the Singapore Red Cross (SRC) over the past 30 years are a testament to her unwavering dedication to uplifting the lives of those in need. Embodying the essence of compassion, and generosity, she has profoundly impacted numerous lives. To the vulnerable community, she stands as a beacon of hope. To other potential fundraisers, her compassion inspires them to follow in her footsteps by organising fundraisers for the vulnerable. Her efforts were recognised at the SRC Awards where she received the SRC's 75th Anniversary Together for Humanity Award' in honour of volunteers and community partners, whose consistent and persistent work has played a vital role in advancing SRC's humanitarian work over the past decades.

Beginning of a Lifelong Commitment

Mrs Genevieve Peggy Jeffs' volunteering journey with the Singapore Red Cross (SRC) began in the early 1990s when she joined the SRC's Lucky Draw committee. Her involvement exposed her to the Red Cross Movement's Seven Fundamental Principles; humanity, independence, neutrality, impartiality, voluntary service, unity, and universality, which deeply resonated with her, setting the foundation for a lifelong dedication to humanitarian service.

During her residency in London from 2003 to 2007, Mrs Jeffs broadened her philanthropic efforts by joining the International Red Cross Fundraising Committee, dedicating herself to aiding the disadvantaged with relentless vigour.

Orchestrating Successful Fundraising Events for SRC

Singapore Red Cross Humanitarian Forum 2022. Photo by Lai Wei Song, volunteer photographer.

Upon her return to Singapore, Mrs Jeffs was invited to chair the SRC Benefit Gala, a role she graciously assumed with enthusiasm. The prestigious event, held biennially, gathers philanthropists, community leaders, corporate executives, entrepreneurs and compassionate individuals, all united in support of the SRC’s vision.

Under Mrs Jeff’s leadership, the galas have become renowned for their enthralling performances, auctions, and raffle draws, drawing substantial support and participation. Guests can anticipate a delightful evening featuring entertaining hosts and exclusive auction items and for the Benefit Gala 2024’s lineup, a calligraphy by President Tharman, among others. The gala evenings also includes an exciting raffle with prizes that include luxury jewellery, collector’s items, luxury hotel stays and air tickets. 

Beyond the charity galas, Mrs Jeffs also organised the International Bazaar for several years, creating a vibrant marketplace where diplomatic communities showcased traditional and heritage products, and cultural performances - from Swiss chocolates and raclette, Chilean empanadas to Mexican Dances. Leveraging her extensive network, the International Bazaar also engaged corporate partners, high society, performers, donors, and sponsors. The bazaar celebrates the global mosaic of cultures and rallying support for vulnerable communities.

Singapore Red Cross International Bazaar 2023. Photo by James Tan, volunteer photographer.

"These events exemplified the power of humanity and compassion, as people rallied together in solidarity to uplift the lives of those in need. They showcased their countries' rich traditions, cultural heritage, and the bazaar's vibrance," she said.

A Leader with High Standards

Singapore Red Cross Benefit Gala 2019 Committee.

Success in planning for a major event is rarely a solo effort. Mrs Jeffs spearheaded the organising committees for all her fundraising events and through her cherished leadership, these events have been successful, and also made significant impacts, collectively raising over $4.7 million for SRC. Her ability to galvanise diverse communities and channel their efforts towards vital humanitarian causes also highlights her exceptional leadership skills. 

Mrs Jeffs has always set ambitious targets, and navigated challenges with the support of her dedicated committee. Her resilience and commitment led to remarkable successes, and inspired her team to strive for excellence.

"When I set a goal, I always aim higher. There are always challenges, but with the steadfast support of my committee, we push forward to meet and exceed our targets," she said, demonstrating her resolute determination and inspirational leadership. 

Recognition and Advice

Mrs Jeffs’ contributions have been widely recognised, earning her accolades such as the Leadership Award for Community Services by Singapore Tatler in 2011. By 2013, Mrs Jeffs had raised more than $1.4 million for SRC's local humanitarian services, leading her to receive the inaugural Singapore Red Cross Commendation Award, for her commendable and sustained voluntary service to the Singapore Red Cross. 

This year, in recognition of her unwavering dedication to having organised numerous fundraising events for the Singapore Red Cross, she was honoured with the distinguished SRC 75th Anniversary Award - Together for Humanity. This award celebrates volunteers and community partners, whose consistent and persistent work has played a vital role in advancing SRC's humanitarian work over the past decades.

Mrs Jeffs advises new volunteers to believe passionately in their causes and work diligently towards their goals. Whether organising a casual lunch or a major fundraising event, her commitment remains steadfast, setting a high benchmark for her team.

Her guiding principle for volunteers is straightforward yet profound: "First, you must believe in what you are supporting. Then you can work hard to achieve it." 

Personal Reflections and Fulfilment

Reflecting on her experiences at the Red Cross Home for the Disabled, she recalls touching interactions with individuals whose lives were altered by unforeseen circumstances. One poignant memory involves a once-accomplished woman in her mid-40s, and a devoted mother visiting her son with disabilities daily. These encounters further fuel her passion and commitment to serve and advocate for those in need, reinforcing the deep personal fulfilment she derives from her humanitarian work.

"One needs passion to engage in charity work. Challenges drive me to continually improve, to devise better strategies each time. Personal fulfilment brings me joy and is what inspires me to persevere."

We express our deepest gratitude to Mrs. Genevieve Peggy Jeffs for her extraordinary contributions and hope she continues to inspire and uplift those around her. Her journey is a testament to the power of love, dedication, and the profound impact one individual can have on many lives.

By Abhishek Chauhan, Volunteer 
Copyedited by Dr Nguyen Kien Truc Giang